About

My lovely mother and me at Butchart Gardens in Victoria, B.C.
My lovely mother and me at Butchart Gardens in Victoria, B.C., 2016 A.D.

I’m Joe Hovde. I grew up in Cincinnati and studied Economics and French at Wash. U in St. Louis. Now I like to work with young companies and help out with marketing, writing, and data viz. I also recently started an e-commerce company called Whittle Away selling kits to help people start woodcarving and that’s been a ton of fun.

I created this site as a way to showcase my work and because I’d like to help people who are in the same spot I was in two years ago: excited about startups, enthusiastic to apply their skills, and clueless about how to do it.

I also think it’s really fun to think about this stuff and writing helps me learn.

The site’s title comes from Paul Graham’s essay of the same name. It refers to the stage at which a company starts to generate enough cash for the founders to live on, and no more. I think this is an incredibly fun and surprisingly rare level for companies to reach, and there’s a lot of uncertainty about what it takes to get there.

I like investigating strategies and tactics for people hoping to claw their way to ramen profitability, and that’s a lot of what I write about.

I also really like making fun of millennials, even though I fulfill the vast majority of millennial stereotypes.

I hope you enjoy reading, and please reach out with any questions. Email joe [at] ramenprofitable [dot] co or get @ me on Twitter.  Especially if you are going to stroke my ego by asking for advice, I’m very friendly!

If you’d like to hire me, I’m happy to talk. I charge a variable rate depending on how interesting/funny/nice you are, but I promise I’ll make it valuable for you.